Pentagon Motor Group has commissioned Honcho to handle its digital marketing across its multi-franchise operations.

Automotive specialist marketing will be provided by the Hertfordshire-based business which will also be responsible for increasing Pentagon’s online visibility through search engine optimisation (SEO), content marketing and pay per click (PPC).

Jonathan Lingham, Pentagon’s head of marketing, said; “Honcho has formed a close partnership with our marketing team and has very quickly helped us elevate our PPC and SEO performance.

“Our PPC cost-per-sale is down and our conversion of organic traffic has increased.”

Pentagon represents 14 car brands from 33 showrooms across the East Midlands and the North of England.

Honcho currently represents 14 car brands across 33 showrooms from the East Midlands to the North of England.

Group 1 Automotive and Renault Retail Group are car retailers that are working with Honcho, but now Pentagon will be the latest retailer to join the list.

Syed Ali, Honcho’s head of performance, said: “We manage the digital marketing of over 130 dealerships across the UK and are delighted to share our learnings and experience with Pentagon to deliver the best possible online experience for the group and its customers.”

Pentagon recently added to its Peugeot franchise at two locations, doubling its representation with the French manufacturer.

Pentagon’s site in Barnsley became the main Peugeot dealership for the area with immediate effect, while its Lincoln multi-franchise site also added the French brand last week. 

The addition of Peugeot follows on from the addition of three Ford sites and Vauxhall dealership earlier this year.