Global automotive consultancy service Impetus Automotive has changed its name following its October 2018 acquisition by to MSX International (MSXI).

The UK-based company was purchased by MSX International in October 2018 from its parent company, Volvere plc, and the UK consultancy will now operate under its operator's name. 

A statment issued by the consultancy, which works for both OEMs and car dealerships, said that the rebrand should allow MSXI to expand its worldwide clientele, whilst providing the company with the benefit from the technologies developed by Impetus Automotive.

The new name and overall rebranding will be in addition to the launch of new marketing material and corporate collateral. A new website will be accessible by the end of 2019.

Operations director, Paul Dyer, said: “For more than 25 years, MSX International has worked closely with car manufacturers around the world, supporting them to maximize value and experience measurable success through innovative business process outsourcing, training and consulting services. 

“Rebranding to MSX International and serving our UK customer base under this global brand name is a significant milestone in our company’s history.

“Following a successful period of 10 months post acquisition activity aimed at proving to our customers that our commitment to offering exceptional services has become stronger than ever, it is exciting to announce to them that we are now MSX International.

“Impetus Automotive has a new name – and brand identity but continue to have the same passion for enabling our UK automotive customers to become high performers”.

The change further consolidates MSX’s purchase of Automotive Impetus. The former was acquired by Bain Capital Private Equity in 2017, which provides technology-based services to the automotive industry in more than 80 countries.

The UK Company had international growth in 2014, opening offices in Germany, Japan and China. However, it will now see further growth thanks to not only the acquisition, but the name change.