Advertising feature - Transforming the way consumers connect with you

13 February 2019

Advertisement feature

Advertisement feature from LivePerson Automotive

Introducing a Dealer Masterclass 2019 commercial partner.

For LivePerson Automotive's full article click here

Transforming the way consumers connect with you

Conversational commerce is more than chat, and we can help you adapt

It doesn’t really matter what consumers are doing – searching for a car, updating their bank account, researching travel – their preferred method of communication is conversational. People choose conversational channels (chat, SMS, Facebook Messenger) 70% of the time when they are given the option between calling or messaging a business, based on data from LivePerson.

Conversational commerce addresses these preferences. It enables consumers to talk with businesses on their own schedule, using natural language to get the answers they need and take the actions they want. The result can lead to more sales conversions and a 5-20% increase in customer satisfaction scores, as reported by LivePerson customers across all industries. Automotive studies indicate the same. Root & Associates, a market research company specialising in the automotive industry, found 50% of car shoppers said they would be more likely to choose a brand that offered guided shopping with messaging.

Consumers want greater assistance in discovering, buying, servicing, etc. We have seen car shoppers message dealers with a list of specific details they are looking for… simply because they didn’t want to sort through the options on the website themselves. They want to do it in a simple conversation. This guided approach is something we have been perfecting for years.

Introducing LivePerson Automotive

LivePerson Automotive, formerly known as Contact At Once!, is the automotive division of the world’s leading conversational commerce provider (LivePerson). While Contact At Once! introduced chat to this industry 13 years ago, our parent company, LivePerson, basically invented chat on websites in 1995. As messaging technology and trends evolved, we were in the labs with messaging companies such as Apple, Facebook and Google, helping to lead the charge.