Advertisement feature from Direct Affinity

​

Direct Affinity are the UK’s leading motor trade contact specialists. We provide bespoke customer contact solutions that effectively generate quality customer appointments for dealerships across the UK. We have clients across the whole Automotive spectrum, from small independents through PLC groups to the biggest manufacturers. We are fully DMA Accredited and have worked with 17 of the top 20 AM100 groups over the last year alone. In the past 12 months, we have contacted over 1.7 million customers for 600 dealership clients leading to over 17,000 car sales.

What We Can Do For You

We know the importance of having a really good contact strategy with customers and as a business, this is where we excel. Dealerships nationwide have consistently used our Sales Event service to successfully generate customer appointments for their planned quarterly events, test drives, plate-change campaigns and used car promotions. A typical Direct Affinity Event starting with 2,000 pieces of customer data would lead to 80-100 appointments agreed. Of those, about 50% will turn up, and one in two or one in three of those will buy a car!

In-Dealership Experience

Our success has been largely driven by our Sales Event service but now having achieved a refined customer contact solution, we are excited to announce the expansion of our services utilising cloud-based technology. The Direct Affinity Experience, an innovative in-dealership customer contact system is tailor made for dealers to use in-house. Our advanced cloud-based system allows dealerships to take our own expertise, knowledge and advanced technology into their dealership, giving them access to our multi-level communication platform. ​

Dealerships can EXPERIENCE for themselves how customer management and appointment generation can be achieved effectively with their own sales team. The Direct Affinity Experience includes two days of training staff how to conduct effective calls and how to close appointments, along with two evenings of coaching and prospecting using our call centre technology within the dealerships. It is predominantly used for sales generation, however different workflows can also be initiated through the system, such as finance renewals, lost sale or service reminders. It can also support dealers with lost sales analysis, and feedback any positive or negative comments that may highlight training needs. Following feedback from dealerships using the Direct Affinity Experience, a subscription-based service has now also been introduced for dealers who seek longer term support.  The subscription product allows dealers to enjoy the benefits of the platform and the additional sales that come with it.

When You Run A Direct Affinity EVENT You Will Sell Cars.

Through our Sales Events, Experience and Cloud Subscription service, Direct Affinity has helped increase sales substantially and improved customer contact strategies throughout dealership groups across the country. Let us maximise your dealerships' sales and increase profits by driving car sales with the right customer contact strategy. If you need a contact centre that can deliver high-volume quality calls to support your own marketing activity or if you want a supported customer contact strategy in your dealership along with the assistance of our hi-tech technology, we can help.

Let us transform your car sales. Interested or want to know more about how we can help you? Call us now on 0345 519 7922 or visit www.directaffinityevents.co.uk