Advertisement feature from interactive agency AnalogFolk

The automotive industry will be massively impacted by technological and consumer trends, redefining the way in which we buy, sell and own cars.

Automotive companies must look to implement innovative solutions to stimulate commercial success in the face of the ever-evolving digital landscape.

AnalogFolk makes and markets interactive experiences and has extensive automotive knowledge and expertise. The agency prides itself on its understanding of how trends can be utilised to create real value and as a result trigger business transformation.

‘Automotive – Digital Futures’ is a free report put together by AnalogFolk, exploring the increasing tension on car companies and the steps that can be taken to future proof these businesses.

There are various territories analysed throughout the report, including:

  • The customer journey
  • Business model opportunities
  • Millennials and car buying habits
  • Interactive retail experiences
  • Connected cars
  • In-car offers and promotions
  • The environment
  • Cars as additional service providers

To read ‘Automotive – Digital Futures’ click here or on the image below. Free hard copies of the report can also be ordered from AnalogFolk via the link.