Isuzu has added a new edition to the D-Max pick-up truck line-up in the UK.

The new Fury has a number of unique styling enhancements and technology upgrades. Based on the Eiger double-cab model, the special edition is priced from £19,999 (excluding VAT), representing a saving of around £2000 compared to buying the accessories separately. The Fury is available with either manual or auto transmission.

It comes with a unique 'magma red' metallic paint finish, 17-inch five-spoke grey alloy wheels shod with 255/65 R17 Pirelli Scorpion tyres. The exterior upgrades continue with a dark grey metallic finish to the grille – complete with a fiery red Isuzu logo at its centre – and black door and tailgate handles, and black rear bumper, as well as gun metal grey side steps.

Inside, the Fury has red stitching to key contact points such as the steering wheel and gear knob and bespoke carpet mats. Customers will also have the option to upgrade the interior upholstery to black and red Fury leather. 

The limited edition model also features a rear camera to aid easier parking and manoeuvring out of tight spots. With the vehicle in ‘reverse’, the image behind is displayed in the rear view mirror inside the cabin. 

It retains the 2.5-litre twin-turbo diesel engine from other D-Max models, producing 163hp and 295lb-ft of torque, achieving 38.7 mpg on the official combined cycle. Towing capacity is up to 3.5 tonnes (braked trailer) while payload is 1,072kg for manual and 1,067kg for automatic.

William Brown, general manager at Isuzu UK, said: “We are confident the Fury will further widen the appeal of the D-Max which already has one of the widest choices of model of any pickup in the UK. The Fury has been designed for those seeking an affordable pick-up with stand-out appeal. It’s certainly a head-turner and, alongside the Blade and rest of the D-Max range, will meet the growing demand for a stylish vehicle which can be used for both work and recreation.”

2014 was the best ever year for Isuzu in the UK with sales of more than 5,500 pick-ups and the growth has continued into 2015 with sales up more than 30% year to date. Isuzu UK continues to be the biggest market in Europe for the Japanese brand by a considerable margin.

Fury will go on sale from September priced at £19,999 (excluding VAT) for the six-speed manual and £20,999 (excluding VAT) for the five-speed auto. Like other Isuzu models sold in the UK, the D-Max Fury will come with a five-year/125,000-mile warranty.