John Clark Motor Group has opened a new Seat, Cupra and Skoda multi-franchise location in Dundee, which it said sets a new benchmark for automotive retail and aftersales services.
The new location is on the former Peter Vardy Carz location on Broomhill Road.
Strategically positioned opposite the John Clark Volvo & Mini dealerships, this location is the first within the Volkswagen UK network to introduce a multi-brand retail concept.
The dealership features four distinct showrooms dedicated to each brand, as well as an Approved Used showroom.
Customers can also enjoy a unique relaxation space, “The Street,” which features a dedicated café and children’s play area.
The dealership will showcase over 60 new vehicles across its showroom floors, featuring the latest models from Seat, Skoda, and Cupra.
The retail space offers a boutique-inspired atmosphere, complemented by five coffee areas, a staffed café, and two dedicated customer handover rooms to ensure “a seamless and memorable vehicle collection experience”.
Beyond new car sales, the site has room for 200 Approved Used models, including commercial vehicles, as well as 79 customer parking spaces.
The new location also includes a 25-bay workshop, including dedicated MOT and express-fit tyre bays.
Chris Clark, group managing director of John Clark Motor Group, said: “This project represents a significant investment for our group, reflecting the strong performance of the Seat, Skoda, and Cupra brands in recent years.
“Every aspect of the design was carefully considered to create a workplace our colleagues can be proud of while exceeding customer expectations with the dealership of the future.”
Al Edwards, divisional managing director, expressed his enthusiasm: “This marks an incredibly exciting milestone for our team at Broomhill Road.
“Working in a facility of this calibre is a privilege, and we look forward to welcoming customers into this new retail space.
“The ample parking, modern breakout areas and premium showroom design provide the perfect foundation for delivering outstanding customer experiences.”
Specialist Cars rebranded as John Clark
John Clark Motor Group is also rebranding its Specialist Cars dealerships under the John Clark name.
This transition marks a new era for the group’s Volkswagen, Seat, Skoda, Cupra, Renault, Dacia, Nissan, and Alpine dealerships, "further strengthening their association with the trusted John Clark brand known for exceptional customer service".
The rebranding process will be completed across all Specialist Cars dealerships in Aberdeen, Dundee, and Perth by early March, with Volkswagen Fife set to transition at a later date.
Clark shared his thoughts on the change: “Rebranding to John Clark aligns us with the values and reputation that have defined our group for years.
"While our name is evolving, our dedication to delivering outstanding service remains steadfast.
"We look forward to continuing to serve our customers with renewed commitment.”
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Author:
Tom Seymour
Freelance writer
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
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