A top-performing salesman at a Nissan dealership in South Wales has been named the star colleague of the manufacturer’s entire UK dealer network.

Joe Davies, who works in the sales department at Wessex Garages Nissan Cardiff, has been named Dealer Ambassador of the Year by Nissan Motor GB.

His overall triumph comes after he was named one of 12 Nissan Dealer Ambassadors of the quarter for 2023-24.

Although Davies has only worked at the Hadfield Road dealership for 12 months, he has developed a passion for the cars in the Nissan line-up, and has become an expert in their innovative technology such as ProPILOT Assist, e-POWER, or the benefits of NissanConnect.

A Nissan spokesperson said: ‘‘What sets Joe apart is not just his product knowledge, but his unwavering commitment to customer service.

‘‘And Joe’s passion extends beyond the showroom to the local community. Earlier this year, he raised a significant sum of money for Cardiff’s City Hospice, by completing a nerve-racking 200ft abseil.

‘‘In summary, Joe is a hugely valued member of the team at Wessex Garages Nissan Cardiff, and has become a true advocate for our brand. His exceptional dedication to our customers, coupled with his initiatives to engage with the local community, exemplify why he is a deserving winner of the Dealer Ambassador of the Year Award.’’

Reflecting on his award, Davies said: ‘‘It’s wonderful to receive such high-level recognition from Nissan for all the hard work I and my colleagues have been putting in over the past few months.

“I’ve had a thoroughly enjoyable first year at Wessex Garages Nissan Cardiff. I’ve enjoyed getting familiar with all the vehicles as well as the sales process, to ensure I can deliver our customers the best possible experience. I’m looking forward to my career going from strength to strength, thanks in no small part to the support of everyone around me.’’

Pictured Rhian Edwards, general manager at Wessex Garages Nissan Cardiff, congratulates Joe on his success.

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