The third Cupra and Seat dealership for JCB Group has now opened at Rainham.

The addition makes AM100 dealer group JCB now the largest Cupra and Seat car dealer in Kent, where it already had sites in Crawley and Ashford.

"With the success of these sites, and with these Spanish brands in general, it only made sense for us to represent them in the Medway and Maidstone areas of Kent," said the company.

Managing director Jonathan Bischoff said: "We are very proud to have JCB Cupra and Seat in this area of Kent. We truly love working with these special brands and are delighted to be building further our relationship with the Volkswagen Group."

JCB already has 15 Volkswagen Group brand dealerships across Kent and Sussex: Volkswagen cars in Medway, Gillingham and Ashford; Volkswagen commercial vehicles in Sittingbourne, Ashford, Crawley, Eastbourne and Worthing; and Škoda in Worthing and Crawley.

It also represents other brands including Renault, Dacia, Alpine, Kia, Volkswagen, Volkswagen Commercial Vehicles and Mazda.

Biscoff said JCB will always look to grow the business further as it wants the local areas to experience the JCB Group difference.