Hyundai, Oxford University launch Foresight Centre to shape future mobility

Hyundai and the University of Oxford have celebrated the inauguration of the Oxford-Hyundai Motor Group Foresight Centre, marking the beginning of a new collaborative partnership.

The Foresight Centre, located at Saïd Business School, is dedicated to exploring Hyundai Motor Group’s long-term vision and strategic direction.

It aims to enhance the group’s ability to anticipate and shape the future, addressing key geopolitical shifts and risks proactively.

The centre will conduct cutting-edge research to benefit humanity and foster interdisciplinary discussions among government agencies, academia, and industry experts to develop long-term societal insights.

“This partnership with Hyundai Motor Group is both exciting and important, as our world-leading research and academics will help shape the future of business through values-based research. Hyundai Motor Group’s vision for a better future aligns with our school’s values, and we anticipate a fruitful and mutually enriching collaboration,” said Professor Soumitra Dutta, Dean of Saïd Business School.

“The automotive industry is undergoing a paradigm shift and significant changes in business environments, leading to unprecedented uncertainty,” said Gyun Kim, executive vice president and head of Hyundai Motor Group Business Intelligence Institute.

“In such times, it is crucial for companies to move away from an experience-based approach and adopt a long-term perspective to identify large-scale future trends. We expect that the Foresight Centre will play a significant role in cultivating a multifaceted and comprehensive perspective on the future within organisations, known as ‘future literacy’.”

Heung-Soo Kim, executive vice president and head of global strategy office at Hyundai Motor Group, added: “Hyundai Motor Group is committed to proactively shaping an ideal direction for future communities to build a better world for humanity. We will foster unique capabilities to lead the way as a first mover in the global market, embarking on this ambitious journey not only for the next generation but also those to come.”