Harwoods launches premium used car service Harwoods Assured

Harwoods Group has launched a premium used car service, Harwoods Assured, aimed at providing customers with top-quality pre-owned vehicles from trusted global brands.

Harwoods said it aims to tap into the growing demand for used cars, pointing to SMMT figures which show that the market grew by 6.5% to nearly 2 million units in Q1 2024, marking its strongest start to a year since 2019.

Harwoods Assured offers a broad selection of premium used cars from brands including Volkswagen, BMW, MINI, Nissan, and Honda, now available at multiple South Coast locations, including Chichester and Coulsdon.

The service caters to a wide range of budgets and preferences, with financing options to make premium car ownership more accessible.

Harwoods Assured aims to offer a seamless, transparent buying experience with comprehensive customer benefits. Each vehicle undergoes a rigorous 100-point inspection, HPI history check, and full-service history review and every car is backed by a 14-day money-back guarantee and a 6-month warranty, with options for extended coverage.

The service’s online platform allows customers to explore a range of used cars - from compact models like the Volkswagen Polo to luxury vehicles such as Porsche. Vehicles can be reserved online with a low deposit of £99.

“Harwoods has always been about trust, quality, and service,” said Archie Harwood, CEO of Harwoods Group. “With Harwoods Assured, we are extending those values to the premium used car market. We want every customer to feel the same level of confidence buying a used car from us as they would with a brand new vehicle.”