Leasing.com partners Bauer Media to reach UK motorists

The UK’s biggest leasing comparison site, Leasing.com, has partnered with Bauer Media to become the exclusive provider of leasing deals with its motoring enthusiasts' brand CAR.

The partnership will provide CAR’s millions of online users with the widest choice of new car leasing offers in the market, according to Leasing.com.

The deal between Leasing.com and Bauer Media, which also owns AM, will see the businesses collaborate across technology, editorial content and marketing.

Now CAR has also launched a dedicated EV leasing hub to provide readers with a more comprehensive selection of electric car leasing offers as consumers shift towards low carbon emission vehicles.

Paul Harrison, head of strategic partnerships at Leasing.com, said: “I’m thrilled to announce our partnership with Bauer Media, which follows a successful trial in 2020. CAR is a well-established and well-regarded automotive brand in the UK and our partnership means that we can introduce leasing to CAR’s audience across a variety of activities, including electric vehicles.

"Our partnership with Bauer Media continues our strategy of extending the reach of our brand and taking leasing to new in-market consumer audiences.” 

It comes as Cazoo, the online car retailer, launches a subscription service to help motorists get into a new car with minimal hassle and a fixed monthly payment for everything except fuel.

Charlie Calton-Watson, chief digital officer at Bauer Media, said: “With the adoption of electric vehicles, consumers returning to a post-pandemic world, car financing options multiplying and Brexit disruption all colliding, we are in the midst of mass change in the UK car market. And it is becoming clear that leasing will continue to grow as modern and easy way to get behind the wheel. 

“CAR’s heritage has always been in embracing new technology and change within the automotive landscape – and in making that easy for car buyers to navigate and enjoy.  Our partnership with Leasing.com is a natural extension to our trusted content that will provide UK motorists with access to this rapidly growing financing model.”

Last summer Leasing.com reported that demand for low mileage lease deals had risen significantly following the end of the first coronavirus lockdown in the UK.

Bauer Media joins the growing number of prestigious industry partners that Leasing.com now works with, including comparison site Confused.com; Autovia, the international media group behind BuyACar and Auto Express; and Honest John, the industry review website.