Fiat, Abarth stage return to the capital as part of network expansion

A new Fiat and Abarth showroom has opened at the flagship Stellantis &You dealership in Chiswick, West London.

The new showroom, marks Fiat’s return to the capital follows the launch of the New Fiat 600 and Abarth 500e, which now sit alongside the Fiat 500. 

The opening is part of an ambitious expansion plan for the FIAT retail network, with the total number of dealerships scheduled to increase from 76 to 100 during 2024.  

The Chiswick site was originally upgraded with a £14.5 million investment in 2020. Located on the ground floor of the building, the space will feature the brand’s new Dolce Vita corporate identity.

The complete FIAT and Abarth range will be available at the dealership for customers to discover and test drive, including the Fiat 500 and new Fiat 600, with both models available in electric or hybrid format, and the Abarth 500e.

The state-of-the-art facilities also include ample EV charging points for customers, a 12-bay workshop and two MOT bays. Further support is provided by an off-site parts hub, fleet and business centre, and additional aftersales facilities at close-by Brentford.

Damien Dally, managing director FIAT and Abarth said: “The return to London for FIAT and Abarth is an important development for our brand, and the Chiswick location is perfect for us. Our product range is growing quickly, with Fiat 600 and Abarth 500e now sitting alongside the ever-popular Fiat 500 in our growing product line-up.

“With the Abarth 600e coming later in the year and more exciting product news only a few months away, this is the perfect time for the brand to be back in the capital.”