DS Automobiles honours top performers at annual awards

French luxury-premium marque DS Automobiles celebrated its network’s achievements at the annual Prestige awards, recognising excellence across three key categories: Retailer of the Year, Most Improved Retailer, and the Prestige Award for Marketing.

DS Swansea, FRF, earned the title of Retailer of the Year, with Stellantis & You Romford and Charles Hurst Belfast securing second and third places, respectively.

The awards in the Business Performance category acknowledge comprehensive excellence, including sales performance, the electric vehicle mix, and crucially, customer satisfaction in both sales and aftersales.

Wilmoths Maidstone was honoured as the Most Improved Retailer, while DS Swansea, FRF, also took home the Prestige Award for Marketing.

Jules Tilstone, managing director of DS Automobiles UK, praised FRF Swansea’s dedication, stating: "FRF Swansea has approached the launch of their new DS Store with great tenacity and energy. They truly understand the DS brand and target audience, have fostered an excellent working relationship with the DS head office team, and executed effective 360-degree marketing campaigns. We are confident they will continue to grow their DS presence."

The awards come as DS Automobiles continues to expand its network, with the recent opening of Stellantis & You Cribbs Causeway in Bristol and plans for further expansion throughout 2024 and 2025.