Advertisement feature from Tjekvik

Tjekvik, the leading provider of digital self-service technologies for aftersales departments, delivered 126,676 UK vehicle valuation leads to their dealers in 2024. Among the dealers using Tjekvik’s innovative digital solutions, those representing BMW benefited most, generating almost 24,000 vehicle valuations, followed by Mercedes-Benz dealers with over 18,000 valuations. The Tjekvik software presents valuable sales opportunities for retail departments from high-quality leads.

Tjekvik’s solutions empower customers to check in their vehicles for service, maintenance and repair at their convenience, whether online from home or via user-friendly touchscreen kiosks at the dealership. This streamlined process significantly reduces the queues found during peak times, enhancing the customer experience and allowing service advisors to dedicate more time to customers needing additional support.

As well as improving operational efficiency, dealers use Tjekvik’s solutions to drive retail sales, enabling them to offer vehicle valuation requests along with other offers during the digital check-in process for service or repairs. These valuation requests provide retail teams with previously unrecognised leads, enabling them to engage customers at a critical moment in the customer journey. Tjekvik’s Smart Rules feature automates the promotion of relevant products and services tailored to each vehicle booking. Dealers can use this technology to offer valuation requests for vehicles of a specific age or highlight in-stock new or used vehicle options.

One of Tjekvik’s largest UK dealer groups, representing brands such as BMW, Mercedes-Benz, Toyota and Volkswagen across 20 sites, has seen remarkable results. Between Q2 and Q3 of 2024, Tjekvik’s Home and Indoor self-service solutions generated 20,521 valuation requests, with 46% of these requests entering the sales process. This resulted in 709 vehicle sales, underscoring the success of integrating digital self-service tools into dealership operations.

While valuation requests are growing in popularity, the gap between requests and completed valuations highlights a challenge many dealers face: ensuring robust follow-up processes. Often, valuation requests are directly emailed to the sales team, where they risk being overlooked or not actioned promptly. By adopting Tjekvik, leads are sent to lead management tools which provide hot leads directly to sales teams and critically, tracking activities, increasing the likelihood of conversion and additional revenue.

Tjekvik’s tools are especially helpful for dealers in today’s challenging market, exacerbated by the Government’s Zero Emission Vehicle (ZEV) mandate. Designed to encourage EV adoption, it has placed pressure on dealers to meet EV sales targets despite limited consumer demand, resulting in some OEMs resorting to heavy discounts or restricting internal combustion engine (ICE) vehicle sales to meet compliance and avoid fines. Using Tjekvik software, dealers can segment their offers by make and model, thereby offering valuation requests and promoting EVs to customer subsets at critical moments, such as during aftersales check-ins, providing hot leads and increasing showroom footfall.

By adopting Tjekvik’s digital self-service solutions, dealers can unlock the full potential of vehicle valuation requests, ensuring that no sales opportunity is missed. To learn more about Tjekvik, please visit: https://www.tjekvik.com/