GForces launches automated video creation solution

GForces has developed a new video solution for car retailers that automatically produces video content for all vehicles in stock.

Working in partnership with artificial intelligence (AI) specialist Phyron, GForces has integrated the new software with its NetDirector Auto-e digital platform.

The complany claims that car retailers have been unable to routinely create video content for every vehicle in their portfolio because the process is time-consuming and costly.

GForces says the addition of Phyron’s Video+AI solution enables dealers to ensure that every vehicle is listed online with an accompanying “rich and exciting” video to enhance the sales process and, ultimately, improve stock turnover.

Phyron’s AI engine transforms still images, text, data and weblinks into videos that highlight the best selling points of each car. 

Tim Smith, chief commercial officer at GForces, said: “We are always looking for ways to enhance our NetDirector Auto-e platform and the partnership with Phyron allows us to deliver unprecedented video content for retailers.

“Research has shown that videos deliver significant benefits in driving higher sales conversion rates and  the speed of car sales. The Phyron platform will enable retailers to include video assets across every unit of stock, without the time demands and costs previously associated with manual video production.”

The NetDirector Auto-e platform also includes NetDirector Vision, which allows car retailers to capture high quality digital merchandising content with interactive 360-degree spins, videos and photographs, and Snapcell, the interactive video platform, creating a fully digital showroom experience with personalised commentary from a salesperson.