Snows Motor Group has launched a new online leasing platform as part of a bid to grow its personal lease offer through a new “hassle-free” process.

Created by motor industry software provider Calas the Southampton-based retail group’s new mobile enabled website offers responsive technology which allows customers to search for vehicles by make, model, price and transmission, and also to request quotes, arrange finance and order vehicles, from across Snows’ brand portfolio.

The platform also incorporates commercial vehicles and a dedicated ‘green cars’ section for Snows’ extensive hybrid and alternative fuel range.

Alastair Rutt, divisional corporate manager at Snows, said: “The typical customer journey has changed, with many modern-day business and individual customers now accessing vehicle information, quotes and finance online, and increasingly through handheld technology.

“We’re committed to evolving our services to meet our customers’ needs, so the new site ensures seamless access to the very latest information, including the best daily offers across all our marques and from the UK’s leading finance companies.”

Snows’ new platform has been developed in direct response the rise in vehicle ‘usership’ in recent years.

There are now an estimated five million leased vehicles on British roads, according to the British Vehicle Rental and Leasing Association (BVRLA), 1.9m of which are individual or personal contracts, and leasing is believed to have grown by 14% in 2019 alone.

Rutt said: “Our business customers appreciate the potential VAT benefits of leasing and the way it gives them assets that don’t sit on their balance sheet.

“Our personal leasing customers like the freedom it gives them to drive a new car every few years at ultra-competitive prices and a hassle-free process.”

“We want to ensure all Snows customers receive a bespoke and tailored package which helps them make the best leasing decisions for them. The new site will help us to do that.”

Snows Motor Group is the AM100 2019’s 46th-placed franchise retail group by turnover, with revenues of £370m achieved in 2018.

The group, which has recently added new Seat UK and London EV Company (LEVC) retail franchises to its portfolio, now operates 50 dealerships from 29 locations across southern England, featuring: Abarth, Alfa Romeo, BMW, Cupra, Fiat, Jeep, Kia, LEVC, Lexus, Lotus, Mazda, Mercedes-Benz Vans, MINI, Peugeot, SEAT, Toyota, Volkswagen Commercial Vehicles and Volvo.

Snows motor group Divisional Corporate Manager Alastair Rutt (right) with the leasing team.