Video imaging business AutosOnShow has partnered with valeting company Motorclean to make dealers’ stock presentation more efficient.
AutosOnShow managing director Adam Price said: “The relationship we have developed with Motorclean means our app is being used to image cars at the best possible time, when they have just been cleaned and valeted.”
Price said a benefit is that professional imagery is uploaded and online in minutes. Dealer groups undergoing the combined service include Glyn Hopkins, Cambria Automobiles, Brindley Garages Group, Lookers Group and John Grose Group.
Richard Mochor, head of web at Cambria Automobiles, said: “Speed to market is unbelievably important in our industry and the AutosOnShow.TV system at least halves the time we can get a car to market with quality video, imagery and have a personalised video function available to all our guests.
“Along with a number of other functional and operational improvements, we have seen a marked improvement in our stock turn rates.”
A study by Cox Automotive found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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