Endeavour Automotive has relaunched its website and included an online valuation tool to help consumers considering changing their car.

The Volvo and Hyundai dealer group wanted a responsive, engaging website and enlisted digital marketing company GForces. One third of Endeavour’s website traffic now comes from mobile users.

John Caney, Endeavour Automotive managing director, said: “Our brief to GForces was to create a website platform which was professional, engaging and simple to navigate for our customers. We found that the traditional dealer website space has started to become cluttered as all the various plug-ins vie for the consumer’s attention.

“We’ve stripped our site back to create something which is simple and functional with big showcase spaces for our products and offers which also clearly communicates our personality to customers.”

“Similarly, many people come to our website when looking to purchase a car even before setting foot in one of our showrooms, so it was imperative that we made it as user-friendly as possible, while showcasing the Volvo and Hyundai brands to the highest of standards,” said Caney.

Endeavour Automotive was formed in August 2012 by Caney, former Wayside Group managing director, and has ten Volvo and Hyundai dealerships across London, Buckinghamshire, Hertfordshire and Essex.