Car dealers’ social marketing efforts could be given a boost as reports circulate that Twitter is building a new product that will allow users to share tweets that are longer than the existing 140-character limit.

It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service.

A Twitter spokesperson declined to comment to the report on the Recode website.

According to multiple sources, it says, discussion on increasing the character limit has resurfaced in recent months under interim chief executive Jack Dorsey as the company has been exploring new ways to grow its user base.

“In addition to the long-form product, execs have been openly discussing the idea of tweaking how Twitter measures its 140-character limit by removing things like links and user handles from the count, multiple sources say,” said Recode.