Motors.co.uk has launched a new monthly payment search functionality and is promoting it to consumers with a television campaign later this week.

The search by payment functionality, which launched onsite at the end of July, allows consumers to refine their search results to show only those cars which meet their financing needs in terms of deposit and monthly payment.

Andy Coulthurst, managing director of Motors.co.uk, said: “With more than three quarters of consumers using dealer sourced finance to purchase their new car, we believe that a monthly payment search is vital to improving the efficiency of the car search process and we will drive its adoption through TV advertising.”

The finance prices are all set individually by the dealer ensuring they control of the rates advertised. The technology is powered by dealer software companyiVendi.

The new advert introduces Miss Smart Finger using the monthly payment search to find her ideal car within her monthly budget.

Miss Smart Finger is the latest addition to the campaign launched in March, which has been shown over 5,000 times and seen 272 million times across major channels such as Sky Sports, Channel 5, Comedy Central, Sky Atlantic and Dave.