Dealers struggling to find the right used cars at affordable prices may be looking in the wrong places, according to vehicle procurement and fleet management specialist Liquid Fleet.
The company’s insights respond to the latest Forecourt Foresight research from Close Brothers Motor Finance, which reported that 68% of dealers are having trouble sourcing stock affordably.
Liquid Fleet attributes this difficulty to dealers competing for NAMA grade 1 and 2 used cars or those rated 70 and above by Auto Trader, driving prices above book value and shrinking dealer margins.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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