Vospers rolls out group wide AI digital imaging technology

Vospers has rolled out new digital imaging technology across its 27 locations across the South West of England to enhance its online customer experience offering.

The group is using Auto Imaging, part of CitNOW Group, to use artificial intelligence (AI) to create stills, video, 360 interior and exterior imagery for online listings, reducing some of the previous manual processes involved around stock advertising.

The app also takes care of background replacement as well as creating videos that are auto tagged with specification information relative to the vehicle.

Assets can then be uploaded to all required digital destinations including the dealer’s websites and third-party marketplaces such as Auto Trader.

Darren Bennett, group marketing manager at Vospers, said: “Our sales teams are now equipped to take better imagery that is more consistent across the group, giving Vospers improved branded assets, and giving customers an improved user experience.

“Imagery arrives online quicker than before and looks more professional which we hope will help boost enquiries and ultimately used vehicle revenues for 2024, and beyond.”

Dealership teams received training on how to use the new AI systems with virtual training sessions.

Chris Gray, managing director at Auto Imaging said: “Visual assets are critical to the success of online car listings and retailers are always looking at ways to improve their digital shop front. 

“In fact, our recent dealer survey revealed that almost three quarters are looking at ‘enhanced photography’ tools to boost the success of their listings.”