Wingrove returns Alfa Romeo and Jeep brands to North East

Family-owned and operated Wingrove Motor Company is expanding its Stellantis brand portfolio by bringing two iconic brands back to the North East after securing exclusive contracts with Alfa Romeo and Jeep as part of its expansion plans.

Wingrove, which will celebrate its centenary next year, is also adding servicing contracts for Fiat, Abarth and Fiat Professional to its dealerships, with the new names set to take their places alongside Citroën, Peugeot and DS at the firm’s Newcastle West Road and Silverlink dealerships from next month.

Around half a dozen new jobs will initially be created through the new contracts, with the arrival of the new brands expected to help the business increase its turnover by at least 25% over the next year, to around £60 million.

Josh Parker, managing director at Wingrove Motor Company, who is the fifth generation of his family to manage the business, said: “The reintroduction of the iconic Alfa Romeo and Jeep brands to the region isn’t just an expression of confidence in Wingrove, but also in the North East as a whole.

“We’re strengthening our long-term relationship with Stellantis and its brands after their senior team saw at first hand how we deliver the high-quality customer experience that is the basis of our long-term commercial success.

“We’ve been in discussions over several months about how best to shape the next phase of Wingrove’s evolution, and we’re hugely excited to be adding such outstanding names to the range of vehicles we sell and service.”

Wingrove currently employs around 90 people across its Silverlink, Newcastle West Road and Cramlington dealerships and service centres, and expects that figure to exceed 100 before the end of the year.

Alfa Romeo will be located alongside Wingrove’s range of new DS cars at the Newcastle West Road dealership, which will also offer servicing for the Fiat & Abarth brands, while Jeep will join Wingrove’s award-winning Citroën and Peugeot brands along with servicing for Fiat Professional at the Silverlink site.

Parker said: “Introducing Alfa Romeo and Jeep will have a significant impact on our commercial performance, with the new North East jobs that we’re creating now likely to be followed by more as we get everything fully bedded in.

Maria Grazia Davino, group managing director at Stellantis UK, adds: “We are delighted to have Wingrove Motor Company add Alfa Romeo and Jeep to their existing portfolio of brands from Stellantis together with after-sales support for Fiat, Abarth and Fiat Professional.

“Their almost century-long legacy and dedication to great customer service reflect the values of excellence that we look for in our retailer partners.”