Mazda honours top performing dealers at All-Stars event

Pat Kirk Mazda has been awarded the top dealer status as the business is crowned UK ‘Dealer of the Year’ in the Mazda Dealer League 2023/24, while securing first place as ‘Number One Sales Dealer’ in the latest All-Stars Sales League, becoming the first-ever Mazda dealership to ever reach this achievement.

Now in its fifth year, the awards celebrate the top 25 sales and top 25 aftersales dealers, as well as star performers nominated for individual stand out performance and contribution in the Mazda All-Stars Sales and Service Leagues 2023/24.

With a strong network of 122 dealerships across the UK, the All-Stars Sales and Service Leagues measure dealer performance across a number of different categories for both respective areas, including customer satisfaction surveys, renewals performance and service loyalty, lead management, profitability, Mazda approved used car sales and local business sales across the year. 

Commenting on the achievement, Philip Lyons, sales manager at Pat Kirk Mazda, said: “We put our customers at the heart of everything we do – whether the customer is new or already familiar to us, we ensure anyone walking through the Omagh site feels connected to us and receives the same warm, friendly and personal customer experience. Achieving both Dealer of the Year and Number One Sales Dealer is a true testament to our dedication and commitment for delivering an amazing sales and aftersales experience for our community.”  

Adding, “These awards would not have been possible without our fantastic team. From our front of house sales and service staff to those who work hard behind the scenes in the workshop, admin, and valeting teams, we truly value the hard work of our team and we are delighted that many of them are long standing members of staff, with a combined service of over 60 years. We are delighted to be the home of Mazda in the North-West and look forward to serving our community for many more years to come.”

Having joined the Mazda UK network in 1994, Pat Kirk Mazda has built an outstanding reputation in the heart of County Tyrone, Northern Ireland for the last 30 years. After launching the Omagh site in 2009, the dealership has won several awards including Number One Sales and Number One Service in the 2019 Mazda All-Stars Awards, plus the Customer For Life award in the 2022 All-Stars awards

Family-owned and operated David Hayton Mazda was also named Mazda UK’s dealer group of the year after topping the Japanese car maker’s annual dealer group rankings. 

The business, a Mazda franchise since 2013, topped the leaderboard in the national Mazda dealer group league, which assesses overall dealership performance including customer satisfaction in sales and service, renewals and service loyalty,

David Hayton Mazda managing director Chris Hayton said: “Our aim is to continue to build on this success by offering outstanding service to our customers and maintaining the passion, drive and enthusiasm for Mazda found throughout our business. In these turbulent times, we are fortunate to have the continued support from Mazda UK, which has been fantastic. 

“However, most importantly of all, I’d like to thank our loyal customers, many of whom have become friends, as they are instrumental in the success of David Hayton Mazda.” 

Established in 1966, by David and Eleanor Hayton, the business acquired its first Mazda dealership in 2013 at Southport. Since then, new locations at Carlisle and Kendal have been added to the portfolio which employs 43 colleagues across its locations with some employees having been with the business 40 years.