ADESA UK is to rebrand as OPENLANE UK as its North American parent moves to simplify wholesale retailing after consolidating its digital marketplaces earlier this year.

“Our vision is to build the world’s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under openlane.eu on the European continent and under openlane.co.uk in the UK,” said Grainne van Berkum, president of the European entity. “By leveraging the power of a global brand we can accelerate innovation and improve the overall customer experience.”

She said the change to OPENLANE represented a fundamental commitment to making buying and selling used cars easy.

“In Europe, we continue to make cross-border sales easy by providing a secure one-stop-shop experience with best-in-class cross-border services and real-time delivery options. Our large and growing logistics network across the European continent and the UK ensures customers can benefit from seamless transactions and efficient distribution,” she said.

“At the same time, our marketplace is increasingly making domestic sales easy. Our supply of local vehicles for instance is increasing, thanks to a rapidly growing dealer base, discovering the unique power of OPENLANE Sell. This modular dealer platform is designed to help dealers revolutionize their car sales experience through a range of flexible modules which put them in control of every transaction.”

“The combination of our flexibility, digital capabilities, automotive experience and thorough market knowledge uniquely positions us in the car wholesale industry and allows us to continuously improve our products and services so our customers can be more successful."

In 2022, the OPENLANE marketplaces facilitated the sale of approximately 1.3 million vehicles, with a gross merchandise value of over US$23 billion.