Riverside Volvo Doncaster celebrates 40-year anniversary

Riverside Volvo Doncaster is celebrating 40 years in business by hosting a series of special events and reflecting on its success with customers and team members.

Riverside Volvo Doncaster, on Wheatley Road, was first established in August 1982, when it began trading from its original home on York Road Roundabout in Doncaster.

Due to its growing success over four decades, the retailer has expanded significantly and now operates from Hull, Wakefield and Barnsley, as well as its original home in Doncaster. 

While Volvo was Riverside Motor Group’s first franchise, with the brand remaining key throughout their 40-year history, it now also represents Seat, Cupra and Honda. The business also operates its own approved used car centre, Riverside Sports & Prestige.

Today, Riverside Motor Group employs over 200 staff - four of which have been with the retailer since its creation.

Stephen Wright, director, Gary Burns, aftersales manager, Mick Savage, workshop controller and Richard Fisher, sales executive, joined the retailer in August 1982 and have each contributed significantly to the retailer’s 40-year success.

Multi-million pound refurbishment

To mark its fourth decade, Riverside Volvo Doncaster wrapped up the completion of its multi-million-pound refurbishment earlier this year.

Helping combat the climate emergency and ahead of Volvo’s commitment to become a fully electric car maker by 2030, the new showroom places electrification at the heart of its design and purpose, with its own substation allowing for rapid DC charging and eight EV charging points to cater for its expanding range of new and used electric vehicles.

The retailer has also pledged that no refreshments will be served using single-use plastics - in fact, these have been removed from the showroom completely.

In addition to the new look, the Doncaster-based retailer has also expanded, with a larger showroom offering a greater display of petrol, fully electric and hybrid cars, as well as Volvo Selekt Approved Used models on the forecourt.

Mark Denton, managing director at Riverside Motor Group and working in the business for over 36 years, said: “We are thrilled to be celebrating 40 years of Riverside Motor Group.

“The world of motoring has changed a lot since we first opened our doors in 1982, but Riverside’s values and commitment to providing a high-quality service remains as strong as ever.

“Throughout the last four decades, our focus has always been on providing our clients with a unique and memorable experience that is tailored to their individual needs and preferences.

“Our fantastic team ensures customers receive an informative service at every step of their car purchasing journey, and do so with the excitement, passion and knowledge that are essential to purchasing a new car.”