Dick Lovett plans 'exceptionally designed' Porsche Centre in South Wales

Dick Lovett has submitted a planning application to create a new flagship Porsche Centre in South Wales.

The Swindon-based AM100 luxury car retail group plans to build its new showroom in Celtic Springs Business Park, just off Lakeside Drive, Coedkernew, near Newport.

Around 100 jobs could be created if the development goes ahead – 80 full-time positions and 20 part-time positions – according to the planning stamen submitted to Newport City Council.

In attempting to sell the concept of the “exceptionally designed” car dealership, a design statement submitted by Pier Architecture said that Dick Lovett was “not your ‘normal’ car dealer”.

It said: “Dick Lovett is not your ‘normal’ car dealer with the far too often unsightly view of cars sprawled on every inch of hard and soft landscaping and spilling onto neighbouring roads.

“On Dick Lovett sites there is a firm belief in a well-managed site presented in a tidy and clean manner with exceptionally designed, installed, and maintained buildings and mature landscaping that forms a dominating part of the site to provide a world class experience for both the staff and customers.

“This can be very clearly seen by visiting any one of their sites across the southwest of England and Wales and this proposal in Newport is no different.”

Dick Lovett currently represents Aston Martin, BMW, Ferrari, Jaguar Land Rover (JLR) and Porsche at 20 car dealership locations across the South East and Wales.

Year to date Porsche’s new car registrations are 25.6% up in the UK, according to data published by the Society of Motor Manufacturers and Traders (SMMT).

And, as car retailers swell their sales with the help of the Taycan electric vehicle (EV), the German brand also beat Tesla and Kia to top the recent Auto Express Driver Power car brands survey.