Snows anniversary fundraising challenge reaches £21k

Snows has raised £21,000 for charity as part of its Mission 60 fund-raising drive, to celebrate its 60th anniversary.

The AM100 car retailing group aims to raise £60,000 for charity this year. It has challenged every colleague in the business to join in.

Olivia Snow, customer experience manager at Snows said: “This year, quite rightly, many people have been donating to charities supporting people affected by the Ukraine War and the cost-of-living crisis, and for that reason fundraising has probably proven to be more challenging than it might normally have been. Despite this, we are incredibly proud to have reached the £21k mark in what has been a tough first six months.”

Snows has been fundraising in a variety of different ways, but the gruelling 106K non-stop walk around the Isle of Wight has been the biggest event so far, raising almost £7,000.

Large sums have also been raised through a 10km London West Tough Mudder and a charity football match at AFC Totton.

Individual efforts have included bake sales, cycling events in the dealership, walking challenges and even an entry in the Gloucestershire Cheese Rolling event. 

Snow added: “From the outset there has been a real sense of team spirit and camaraderie at all our events, and the support from customers has also been lovely. We’d like to thank those who have helped our Aftersales team raise nearly £4k via our charity Car Wash initiative.

“We still have many great events to come, including an abseil at the Spinnaker Tower, the Shipwrights Way Cycle, the Great South Run, Cycle 60 at Goodwood Motor Circuit, and even a skydive.”

Snows will be supporting Second Chance Animal Rescue, Jeremiah's Journey, Children's Hospice South West, Naomi House and Jacksplace, Rowans Hospice and Wessex Cancer Trust through ‘Mission 60’.

The group started in 1962 as an office supplies business, with the late Geoff Snow investing in St James’ Toyota Centre in 1979 and introducing the business to the motor trade.

Sixty years later, the motor group – the subject of an AM dealer profile feature in 2020 – remains family-run and operates 48 dealerships, representing 19 brands and employing almost 1,000 people.

Picture caption: Snows colleagues also battled it out in a charity football match in aid of Mission 60 at AFC Totton.