Paul Rigby opens refurbished Volvo site in Birmingham

Paul Rigby Group has reopened its Birmingham Volvo showroom following a multi-million-pound refurbishment.

The Erdington site features a signature lounge area complete with Scandinavian-designed furniture, which allows visitors to relax in the lounge with Swedish cakes and coffee or carry on working with free Wi-Fi.

On the outside, large exterior and interior glazing creates a seamless transition between the showroom and workshops, giving customers a full view of all vehicle activities.

The retailer has pledged that no refreshments will be served using single-use plastics, in line with its commitment to help combat climate change.

As well as the new look, the Birmingham-based retailer has also expanded, with a larger showroom offering a greater display of petrol, fully electric and hybrid cars, as well as Volvo Selekt Approved Used models on the forecourt.

Paul Rigby Volvo is also offering the new Volvo Personal Service, which sees the same technician liaising with the customer from the point of booking, right through to explaining the services – which they themselves have carried out. Two technicians work together on each car, reducing the time it takes for the service to be carried out. The initiative is set to halve waiting times.

Andy Kirkham, head of sales at Paul Rigby Volvo, said: “This has been a significant investment for us, but this refurbishment is about more than a change of furniture – it’s designed to create a space where our customers can feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.

“The launch of our new Volvo Personal Service will help to better connect our MOT and service customers with their technicians for a smooth and efficient experience. Our focus is always on putting the customer first and giving them a high-quality service, which they know and trust.”