Sherwoods Motor Group has been named as Citroën UK Retailer of the Year 2020 following the success of its Gateshead franchise in a COVID-impacted year of car sales.

The Stellantis-owned car maker’s top 10 UK franchisees were announced by this week, with Northern Ireland franchisee JC Halliday & Sons and 2019 winner J & A Rigbye & Sons finishing second and third, respectively.

Car retailers’ final standings were determined by a series of key performance metrics including customer satisfaction, profitability and sales volumes in its annual awards.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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