Vertu Motors has opened the door to a new £10 million Farnell Jaguar Land Rover showroom in Bolton.

The 20 car facility has brought together Farnell colleagues from Land Rover Bury and Jaguar Bolton into the single site on St Peter’s Way, which has been built to comply with JLR’s Dual Arch corporate standards.

James Boyd, head of business at the new Farnell facility, said: “Vertu Motors has shown a huge amount of confidence in the Bolton area, as the Group recently invested £3 million in its Bristol Street Motors Bolton Ford site last year.

“The result of our new retailer looks amazing and it represents the Jaguar and Land Rover brands in a fantastic way.”

He added: “We have been able to bring together two experienced teams who will drive the business forward, in addition to welcoming some new faces to the Farnell family.”

A statement announcing the opening of the showroom said that the current team had expanded to comply with the demand of the space and there will be the potential for further job opportunities in the future.

The new Farnell Jaguar Land Rover Bolton franchised site has space for 20 new cars and 80 used models and features a dedicated vehicle handover area, barista bar, interactive colour and trim display, brand merchandise area and drive through service area.

Boyd said: “I am sure that both our new and regular customers will be impressed by the new facility and we are very excited for the future.”