The UK’s most digitally impressive car retailers have been acknowledged at the 10th annual Auto Trader Click Awards.
Auto Trader Click Award winners were described as ‘true industry leaders’ and ‘peer-inspiring’ by Auto Trader’s group sales director Le Etta Pearce, who presented the awards alongside BBC Breakfast Business reporter, Steph McGovern and fellow group sales director Darren Moon the the Banking Hall, London.
The 2017 awards featured two new self-nomination categories; Business Transformation of the Year and Digital Innovator of the Year, which were judged by a panel of digital experts representing companies such as Google, LinkedIn, Vodafone, ZPG and advertising giant HAVAS.
Other category winners were decided by the opinions of 10,000 car buyers and from in-depth analysis of 160 million data-points collated by Auto Trader from its website activity.
Auto Trader 2017 Click Awards winners
| Category | Winner |
| Business Transformation of the Year (Independents) | David Spear Commercial Vehicles |
| Business Transformation of the Year (Franchise & Supermarkets) | Avalon Motor Company |
| Digital Innovator of the Year (Independents) | AZ Autos |
| Digital Innovator of the Year (Franchise and Supermarkets) | Renault Retail Group |
| Data Driven Retailer of the Year (Independents) | Simon James Cars Ltd |
| Data Driven Retailer of the Year (Franchise & Supermarkets) | Imperial Car Supermarkets |
| Best Performing Retailer on Auto Trader (Independents) | The Premium Car Collection |
| Best Performing Retailer on Auto Trader (Franchise & Supermarkets) | Geoff Cox Subaru |
| Best Digital Customer Experience (Independents) | Independent Cars |
| Best Digital Customer Experience (Franchise & Supermarkets) | JCT600 |
| Digital Retailer of the Year (Independents) | Crompton Way Motors |
| Digital Retailer of the Year (Supermarkets) | Imperial Car Supermarkets |
| Digital Retailer of the Year (Franchise) | HR Owen |
Pearce said: “The Auto Trader Click Award winners should feel immensely proud.
“Not only has this tenth year seen a record number of entries – but the bar has once again been raised on quality – and the winners have proven that digital strategies and a data-driven approach are key to adapting business, improving online experiences for buyers and above all succeeding in today’s increasingly competitive marketplace.”
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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