Consumers can now 'click to buy' cars online at Hyundai dealerships.

The ‘click to buy’ platform is understood to be the first of its kind, giving customers the opportunity to buy a car from any participating Hyundai dealership in the UK.

Hyundai’s system was developed in-house and aims to make the process of buying a car easier. Customers can select their local dealer and can either collect from the dealership directly or have it delivered to their home address, with the ability to pay by debit or credit card.

Tony Whitehorn (pictured), Hyundai Motor UK president and chief executive, said: "The site is simple, intuitive and importantly can save customers valuable time – in fact if you’re paying by cash, the entire online process is possible to complete in about the same time as it would take to refuel your car. Through fixed pricing, the site also removes the need to negotiate which is a real benefit for those who feel uncomfortable doing so or simply don’t have the time. Customers can even have their new car delivered straight to their front door.

"Consumers today demand choice and simplicity; they already expect to be able to buy a car in the same way they’d be able to purchase their clothes or electrical goods online. This is a pivotal time for the car industry and I’m delighted that we are leading the way and we will continue to innovate.”

Nigel Hyslop, president and managing director of Global Payments, which partnered with Hyundai UK in the development of the system, said: “One of the last areas of retail to embrace true online shopping has been car sales. Ecommerce has changed the way we shop, and the online car buying experience provided by Hyundai's 'click to buy' is transformational to this industry. This software enabled technology allows customers to now have more choice in how and when they can purchase a car.”