Swansway has launched a new website at www.swanswaygarages.com.
It was built by GForces and replaces the 21 websites that had represented the group’s centres.
The site now brings all the group’s car and commercial vehicle sites together, providing vehicle configurators, part exchange valuations and live chat.
Swansway Group marketing manager Anna Ling said: “The internet is our shop window. We know 95% of car buyers do their research on the web before they even set foot inside a dealership and 72% don’t have a fixed idea of the make and model they want to buy.
“With twenty-one disparate websites we weren’t giving our customers or potential customers the information they wanted or a cohesive Swansway experience. We focussed on customer needs throughout the project, aiming to provide great functionality for our users, with everything they need all ‘under one roof’.
“These are all features that we know are vital in gaining and keeping the interest of today’s savvy car buyers.”
The site took 6,000 hours to build and has over 5,000 pages.
Swansway Group director John Smyth said: “We wanted to give our customers and potential customers a much improved online experience; as motor retailers continue to invest millions of pounds, building new dealerships, investment in the digital arena needs to keep pace. Our new website is an online showroom for each of our dealerships so the investment not only makes sense for us, but, for our customers too.”
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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