Cambria Automobiles has improved the way it sells vehicles nationwide after adopting video imaging software.
Richard Mochor, the AM100 dealer group’s head of web, said: “Speed to market is unbelievably important and the AutosOnShow.TV system at least halves the time we can get a car to market with quality video, imagery and have a personalised video function available to all our guests.”
He added: “We can see very high levels of engagement with video in some of our best performing dealerships, there is no doubt that AutosOnShow.TV videos are helping drive that.”
The software works by guiding all users to take the perfect video and image set for each vehicle, for upload directly to the car dealer website.
Cambria has a digital sales executive in every showroom, and creation of personalised video presentations are being credited with enhancing the customer experience and allowing the sales executive to build rapport with potential online car buyers.
AutosOnShow.TV’s Adam Price said independent research has shown that AutosOnShow.TV images are increasing vehicle views by 40% online.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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