Indian car manufacturer Mahindra will cut UK car dealerships out of the selling process for its forthcoming e2o electric car.

Customers will be able to buy the EV from the brand’s web-site and track orders on-line from next month, with servicing carried out by mobile technicians and test drive opportunities available exclusively through the brand’s UK headquarters in Chiswick, West London.

The e2o promises the possibility of reducing fuel costs to under £10-a-month for owners who drive 7,900 miles per year and charge at home at night.

Laying out its plan for providing low cost, zero emissions motoring, a Mahindra press release stated: “By selling directly to customers online, rather than via expensive dealer showrooms, the Mahindra e2o closes the price gap between diesel and electric cars.

“By optimising vehicle weight and performance for city usage, the e2o slashes fuel costs to under £10 per month for e2o owners that charge at home at night and drive the national average of 7,900 miles per year.”

Pravin Shah, the automotive brand’s president and chief executive, said: “In the face of issues such as environmental degradation, pollution-related concerns, climate change and energy security, all of which plague communities globally, the e2o is a smart choice for the UK’s urban multi-car households.

“As a pioneer of electric vehicles, it is our aim to make EVs more accessible in order to build a clean and green tomorrow, while remaining connected.”

Arvind Mathew, who leads Mahindra's Electric Vehicle Division, added: “The Mahindra e2o is a savvy electric car that redefines sustainable urban driving. We designed the e2o, as well as our complete sales and service model, to be more convenient and flexible in keeping with the way our UK customers live and work.

"The e2o is indeed a drive for a better tomorrow. We shall be announcing the price of the e2o at next month’s official launch in London.”