Infiniti has signed an agreement with the John Banks Group to open up a new Infiniti Centre in Cambridge.

The dealer will cover Cambridgeshire and to help strengthen representation across East Anglia.

Infiniti Centre Cambridge is expected to be open from mid-April and is expected to have their fully operational facility open by the end of the year.

Located in central Cambridge, just off Newmarket Road (in Swann’s Road), the centre will use one of the new short-term Infiniti designed showrooms until the full redevelopment work, to meet with the Infiniti retail environment design initiative (IREDI) standards, has been completed.

Carl Bayliss, Infiniti regional director for the UK, said: “With the recent introduction of the British manufactured Q30 & QX30, the brand is accelerating its growth in the UK. Infiniti Centre Cambridge joins us at a pivotal point in our network expansion plan, and we have an exciting future ahead of us.”

Melanie Banks-Browne, chief executive of John Banks Group, said: “Our own expansion plans are currently taking place and to be able to have a premium brand such as Infiniti within our portfolio means we will be able to offer our customers an even more extensive range of products, from many different brands, to suit almost any requirement they may have.”

The John Banks Group is expanding with new premises at Swann’s Road and a new servicing and repair centre soon to open in Mercers Row, Cambridge, completing five sites in the Cambridge territory.

There are Infiniti centres in Maidstone, St.Albans, Reading, Bristol, Norwich, Birmingham, Stockport, Leeds, Newcastle, Glasgow and now Cambridge.