Days Motor Group, based in South Wales, has rebranded its division which serves the company car and van markets.

Days Contract Hire has now been renamed Days Fleet. It operates in excess of 9,000 funded vehicles and has more than 60 employees.

The company said the name change heralds a move to provide its wide range of bespoke in-life fleet management and mobility solutions to a growing number of employers that may outright purchase company cars and vans or fund them through a third party provider.

That is expected to herald growth in the company’s core funded fleet but, critically, major expansion in managed vehicles - company cars and vans and ‘grey fleet’ vehicles.

Days Fleet director Aled Williams said: “The fleet market has changed rapidly in recent years and continues to evolve very quickly. Clients and prospects are looking for total mobility solutions; that may embrace vehicle funding or may not.

“Days Fleet offers a wide range of ancillary in-life vehicle management products which are part of the mainstream enabling best practice management of cars, vans, drivers and journeys.”

Admitting that it can be difficult to talk to clients and prospects about providing a cradle to grave fleet solution when a business has the words ‘contract hire’ in its name, Williams, said: “Days Fleet is a dynamic company and by changing its name it is moving with the fleet market as it continues evolve. We are able to offer existing and prospective clients far more than contract hire or finance on vehicles.”

In recent years the company has expanded to provide a range of in-life vehicle, driver and journey management services in addition to an array of vehicle funding solutions.

Days Fleet’s range of products and services includes: fleet consultancy, whole life cost analysis, fleet management, maintenance management, accident management, mileage management, driver licence checking, telematics, fuel cards, temporary vehicle replacement, gap insurance and vehicle movements as well as contract hire, sale and leaseback, salary sacrifice and flexi hire.

Williams said: “The name change will enable Days Fleet to secure discussions with far more customers and provide in-life vehicle management solutions and help manage their current funding arrangements more effectively.”