Cost remains key barrier to EV adoption, reveals NFDA survey in ZEV mandate’s first year

The first NFDA survey of consumer attitudes following the introduction of the Zero Emissions Vehicle (ZEV) Mandate in January has revealed that cost remains the primary barrier to buying an electric vehicle (EV).

NFDA’s annual Consumer Attitude Survey (CAS) provides a snapshot of public perceptions of franchised dealers as well as understanding consumer behaviour.

NFDA commissioned JudgeService which conducted a representative sample of 1,500 motorists on a variety of topics ranging from electric vehicles to dealer satisfaction between 31 May and 5 June.