AM100 dealer Chorley Group invests £2m in new Peugeot franchises

AM100 car dealer Chorley Group is set to open three new Peugeot franchises in Blackpool and Ormskirk, with a third site slated for Wigan.

The new Peugeot franchise in Ormskirk joins Lancashire-based Chorley Group's existing Vauxhall business. In parallel, Peugeot Blackpool is part of a comprehensive redevelopment that integrates Peugeot into its current Citroen business.

That facility now boasts a purpose-built multi-brand aftersales function and a state-of-the-art Citroen showroom.

Adam Turner, managing director of Chorley Group, said: "At Chorley Group, we are committed to elevating client experiences by offering choice and top-tier service. Our aim is to create sustainable destinations where clients can explore multiple brands in one convenient location, ensuring a seamless and enjoyable experience."

Eurig Druce, vice president of Stellantis sales, added: "We're delighted to expand alongside Chorley Group, a dedicated partner in the North West. Their substantial investments and focus on client satisfaction align perfectly with our values."

With 21 franchises and 400 employees across the North West, Chorley Group is pioneering the integration of multiple brands into cohesive experiential destinations to set a new standard for automotive retail.

Further expansions are anticipated, with Chorley Group planning additional franchise openings in Wigan and Blackpool later this month, enhancing its presence in the region.