North West dealership group Chorley is bringing the Peugeot and MG brands back to Blackpool.
The business has just completed an extensive multimillion-pound development on Amy Johnson way, integrating MG and Peugeot into a new three-franchise operation along with Citroen, bringing its total brand representation on the Fylde Coast to six, including Nissan, Hyundai and Kia.
The announcement comes following the recent news of a major redevelopment of its Lancashire, Ormskirk centre, where Peugeot has joined Vauxhall.
Adam Turner, MD of Chorley Group, said: “We are particularly excited about bringing MG and Peugeot back to Blackpool. MG has a rich heritage and a strong following, and we believe its return will be warmly welcomed by the local community, taking our group presence of MG to three.
“The addition of Peugeot to our Blackpool portfolio not only broadens our range but also allows us to offer even more variety and innovation to our customers, with their leading tech, incredible pricing and premium vehicles. We are confident that both brands will thrive in this dynamic market, and we look forward to seeing the positive impact it will have on our clients in the local area and welcoming back the loyal Peugeot client base.
With 21 franchises and 400 employees, Chorley Group said that by consolidating multiple brands in one location, the business is creating destinations for clients that offer choice, convenience and a new standard for automotive retail.
Peugeot last had a presence in the town when Evans Halshaw operated a dealership until 2020 while MG brand was active there in the late 1980s.
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