Carwow, MHP launch new strategic partnership to support carmakers

Carwow Group and Porsche’s MHP Consulting UK are partnering to offer consulting services and solutions to support new and existing vehicle manufacturers with their go-to-market strategies.

The new partnership brings together Carwow’s data, insights and expertise alongside MHP’s consultancy services to offer the automotive sector access to an extensive range of solutions via a single point of contact.

Services available (as part of the new partnership collaboration) include strategy design; go-to-market strategy; technical & operational infrastructure; regulatory compliance and sales, aftersales & used car strategy.

Commenting on the launch, Sepi Arani, commercial director at Carwow Group said: “The combined expertise of our two organisations expands our existing offering to OEMs, allowing us to support more partners across more of their business operations.

“We’ve been supporting brands across strategy, go to market and creative over the last few years - though, now, more than ever, with the growing choice and complexity for consumers, the need for automotive brands to develop a robust strategy, backed by live consumer data, is critical for success in 2024 and beyond.

“Working with MHP is a compelling and powerful proposition, and we look forward to working with OEMs to help them develop highly impactful go-to-market strategies, particularly in the emerging Electric Vehicle (EV) space.”

Guy Williamson, CEO at MHP Consulting UK, added: “The automotive market is in extreme flux currently, particularly within the EV space, where consumer confidence regarding overall lifetime ownership has taken a hit, and choice, particularly for those loyal to specific car brands, remains low.

“This represents a significant opportunity for new market entrants. However, understanding the nuances of regional markets across the EU and different consumer demographics is complex – and that’s before an OEM can even start to think about designing (and executing) an entire go-to-market strategy.

“By combining the wealth of data and insights from Carwow with our expertise in delivering automotive digital strategy and project execution, the prospect of supporting new entrant OEMs and, ultimately, delivering a better car ownership experience to consumers across the UK and EU is hugely exciting.”