Carwow launches subscription model for dealers to advertise used cars

Carwow has launched a subscription payment model for dealer partners that retail used cars through its platform.

It's the first time a subscription model has been introduced as an option for dealers by the business and was driven as a direct response to calls from the motor trade for “clear, predictable pricing”.

The move also coincides with a growing appetite for used cars on Carwow, with 76% of visitors now saying they are actively considering the purchase of a used car.

Carwow’s search data also reveals that used car views were up 103%, year-on-year, during the first three weeks of January 2025, while used car enquiries sent to dealer partners increased 20% during the same period.

John Veichmanis, Carwow chief executive, said: “We’ve received extremely positive feedback from dealers trialling the subscription model, confirming that we are helping them reach new customers and drive incremental sales, while being a competitively priced alternative to other marketplaces.

“With plenty of developments still to come, we’re excited to partner with more dealers to help increase their used car sales volumes and really innovate to shake up the used car market.”

Carwow went through a year of transformation in 2024 following its acquisition of Auto Express, Carbuyer, Driving Electric, evo and Driver Power, which led to the creation of the Carwow Group, which drove visits to 200 million last year.

Carwow Group reinforced its growth plans with a recent $52 million (£42m) investment round led by Bessemer Venture Partners, whose portfolio includes LinkedIn and Shopify, alongside existing investors Accel, Balderton, Episode 1 and Vitruvian.