Carwow appoints Daniel Boakes as new Sell My Car commercial chief

Online marketplace Carwow has poached Cox Automotive’s dealer development director Daniel Boakes as its new Sell My Car commercial director.

Boakes will be responsible for steering strategic growth, enhancing customer experience, and expanding market reach to strengthen  Carwow’s standing in online vehicle auctions.

Reporting to Sally Foote, chief commercial officer for Sell My Car, Boakes brings over a decade of experience from Cox Automotive, where he held key roles over 11 years.

His background includes managing client relationships and supporting independent dealers, which will align with Carwow's focus on strengthening dealer partnerships.

Commenting, Boakes said: "At Cox Automotive, I worked alongside some incredibly talented teams; joining Carwow feels like a natural next step. There is a real spirit of innovation at Carwow, with everyone focused on transforming the car buying and selling experience for the benefit of dealers, OEMs and consumers

“I’m looking forward to building new relationships with trade buyers and ensuring we’re supporting them in meaningful new ways, as well as encouraging even more consumers to sell their car through Carwow."

Welcoming Boakes, Foote added: “As part of our ambitious growth strategy, we are now pushing for more sellers and buyers, with a focus on securing and listing the stock that dealers really want.

During 2024, we’ve added around 20,000 units of fresh used stock to our daily auctions each month plus introduced round-the-clock bidding, changed our charging model and put in new measures to protect retailers against financial loss.

“We’ll be making additional changes through 2025 and further scaling the operation - aided by the addition of all-new marketplaces linked to the media brands we recently purchased, including Auto Express.”