Porsche has set ambitious targets for electric car sales that will be driven by new battery-fuelled versions of its 718 Boxster and Cayman sports cars and its Macan SUV.
It wants one third of its sales to be electric vehicles by 2025, and two thirds by 2030.
It is now investing more than £400 million into its Zuffenhausen factory in Germany, which already builds the Taycan EV, to transform it into an EV production facility for the next generation two-seater sports cars.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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