Mini will introduce two new fully electric crossover models as part of a realignment of its model range.
The brand’s future core portfolio of all-electric vehicles will include a replacement for the Mini three-door hatch, a new crossover in the small-car segment and a compact crossover.
Mini’s future small-car models and its new crossover model in the compact segment will also be available with conventional internal combustion engines.
At the centre of this product realignment is an expansion into the emerging Chinese market. Currently, one in 10 Minis are sold in China. By 2023, Mini plans to start building EVs in China, alongside it's existing plants.
In future, Mini will enable customers all over the world to have emission-free driving with a completely electrified model family. At the same time, it will still offer petrol and diesel engines, which continue to suit target groups and regions whose mobility needs are not yet me by all-electric vehicles.
“We are pursuing the Power of Choice approach followed by the BMW Group through our broad range of advanced petrol and diesel engines, the plug-in hybrid system and all-electric drive, in order to meet the needs and aspirations of our customers throughout the world,” said head of Mini Bernd Körber (pictured).
Vehicles with electrified drive accounted for 5% of the brand’s total sales in 2019. Following the launch of the Mini Electric this rate has doubled to 10% of all new registrations for the brand.
In future, Mini says its customers all over the world will have access to emission-free driving with a completely electrified model family.
The Mini Countryman, which is already offered with a plug-in hybrid powertrain, will be joined by another crossover model for the small-car segment, supplied exclusively with an all-electric drive.
Both internal combustion engines and electrified drive will be offered on the next Countryman.
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