Audi has outlined an ambition to sell 800,000 fully electric and plug-in hybrid cars in 2025.

Its updated Audi Vorsprung 2025 strategy states that there will be an electrified variant in each model series by the middle of the next decade.

Most E models are expected to be fully electric, with a smaller proportion as plug-in hybrids.

Rupert Stadler, chairman of the Board of Management of Audi AG, said: “Our goal is to revolutionise mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.”

The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the premium brand will electrify its complete portfolio by 2025.

More than 20 electrified models are expected in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.

The production version of the Audi e-tron will be the first car that can be charged at rapid-charging stations with up to 150 kilowatts. This will make the electric SUV ready for the next long distance in under 30 minutes. Its lithium-ion battery provides a range of 250 miles.