The new Volvo S90 and V90 will be unveiled to the UK public from this week at two Scandinavian-style pop-up shops in Reading and Glasgow shopping centres.
From today until Sunday April 17, customers in The Oracle in Reading and Silverburn in Glasgow will get a chance to vist a Scandinavian cafe and enjoy a traditional Swedish fika – or to take a break in Sweden, while experiencing first-hand the look and feel of Volvo’s two new premium cars that will be available in UK dealerships later this year.
The Oracle, Reading – www.theoracle.com
Silverburn, Glasgow – www.shopsilverburn.com
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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