Aston Martin CEO Dr Andy Palmer has been selected to become an ambassador for the UK Government’s GREAT Britain campaign.

The initiative promotes British business, tourism and education around the world, showcasing the very best of what Britain has to offer.

British luxury carmaker Aston Martin is already a partner of GREAT but now the company’s CEO will be to spearheading the brand’s involvement in the project.

Palmer said: “Aston Martin is proud to be a British company that does business in the global economy.

“Just a few weeks ago we launched the new DB11 and we have already taken orders for 1,400 cars, which will be sold in both the domestic and export markets.

“Britain is indeed a GREAT place to visit, study and do business so it is very easy for me to support the campaign.

“Aston Martin is proud to be at the forefront of British industry and we demand design and manufacturing excellence from our personnel every day.”

Palmer joins a specially selected team of 37 ambassadors who come from many different sectors but are united in their roles as leaders and influencers.